MERCL.COM is a full service Website and Web Development company located in Amsterdam, The Netherlands. Whether you seek Branding, Consulting Services, SEO and Online Marketing, Web Design, Web Development or Website Maintenance, MERCL can help you achieve these goals. With over 10 years of experience, we strive to provide top quality work, by working hand in hand with you or your team.

Our Philosophy

Website design and development involve many different phases, and the process is also ongoing if you want to keep return visitors coming back to your site. All of these phases are necessary to ensure that the finished product is functional and will help accomplish all your goals.

We start with Gathering and Analyzing Information:

Before any web development plans can be made, designers and developers must work with clients and ask a lot of questions in order to design the kind of website that will meet the goals of their company. We can't understand what your goals are unless we ask. During this web design consulting phase, our team considers the following points:

The Purpose of the Site

It's important for our website development team to understand what you're doing. You may want to sell merchandise, provide information to consumers, point them to a physical location to acquire services, or any number of other things.

The Online Goals of Your Company

There are certainly goals that any business or organization has in mind when they want to build a website. In most cases it is to earn profits or provide information.

Your Target Audience

There is probably a specific group of consumers you are trying to target because they are more likely to respond to your message and help you attain your goals. The target market can be determined based on age, sex, general interests, industry, education level, personal preferences or many other factors. The ultimate website design will depend greatly on this group of people and what they are likely to be drawn to.

Text and Other Content

The content that fills your site should cater to your target audience. It's important to understand what they're looking for before designing and developing the site, whether it's specific information, a particular product or service, online ordering or anything else.

The Web Development

Once we've hammered out all the details and made changes, taking all your feedback into consideration, then we can begin developing the website. The website development phase is where we take all the individual graphical elements from the prototype we created and put them together in a functioning site. The finished product will also include your approved content, with SEO keywords in mind, which is implemented throughout the site appropriately.

The web development phase is also where we put all the important elements into action, such as JavaScript rollovers, interactive forms, ecommerce shopping carts and more. And, of course, you have access to the work in progress every step of the way and can still provide input when necessary.

Testing and Delivering the Finished Product

Once the website design and development phases are complete, it is necessary to test the site to be sure everything is working according to plan. This includes testing for functionality of forms and other scripts, compatibility issues, online marketing functions, and anything else that contributes to how the site is viewed and used in all major browsers.

If everything works and you approve of the finished product, we will us a File Transfer Protocol program (FTP) to upload the files to your server. This final step includes another last minute test to ensure proper uploading of all files. And then, the site is launched and officially viewable to Internet users the world over.

Maintaining the Website

As mentioned earlier, the web design and development process includes an ongoing schedule of maintenance. Even the most well designed site can get old after a while. In order to keep people coming back, you have to switch things up with fresh content loaded to your site on a regular basis. Adding fresh content, which will be picked up by search engines, also helps for online marketing purposes. We can continue to partner with you for the ongoing maintenance of your site if you desire.

Contact us today!